Good copy is aesthetic:  It illuminates, inspires and instructs the people you want to reach most.

So how you stack, lean or group words together can mean the critical difference between embrace

or dismissal of your mission, vision and institutional intent.


outside the box clearly and consistently communicates your core message to a targeted or tiered audience, compelling action on your behalf of your vision in measureable support of your mission. 

outside the box transforms vital information into engaging, compelling copy with sound syntax, focused content and easy readability . . .  

core disciplines:



read UB SPPS

Bench to Bedside. . . stories >


  • storytelling



  • appeal



  • support


  • Taglines

  • Executive Remarks 

  • Newsletter / E-Letter Content

  • Press Releases

  • Marketing Copy

  • Commercial Scripts

"The ability of writers to imagine what is not the self, to familiarize the strange and mystify the familiar is a test of their power."   


writing samples 

"Jessica Thorpe is Outside the Box and her brand is her commitment to the story."



Marlene A. Schillinger

President /CEO

Jewish Family Service of Buffalo & Erie County


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“Writing is easy. All you have to do is cross out the wrong words.”   MARK TWAIN

© 2019 by outside the box