Strategic branding +
Effective brand management
= "My brand is yours!"
"I specialize in the design of targeted core messages and visuals, and diversity-conscious
creative collateral that articulate your vision / mission, delivered with the highest standard
of entrepreneurial integrity and industry ethics."
I collaborate closely with organizational leadership and key administrative voices to define
and communications strategies that
translate into a measurable market return within a targeted or tiered audience
Outside the Box
Strategic Branding Process
Strategic branding begins in-house, with a painstaking and candid
drill-down to define core values and strengths, identify intra-organizational commonalities, and prioritize external partnerships. It is a distillation of
the perspectives of everyone from the drone worker to the queen bee – with a keen focus on the people they all serve every day.
Effective brand management transforms the original vision into
compelling individual, and collective, action for support – both within
the organizational culture and the broader community in which the organization lives.
At its very best, brand management advances the founding vision
for good from a meaningful whisper to a roar of actualization.
It will transcend every demographic definition to position an identity confidence that connects across race, gender, age, nationality,
income and geography to say: “My brand is yours!”
Fundamentally, a good brand
is the verbal and visual savvy;
and creatively crafted, carefully
targeted and consistent outreach strategy that fuels effective, cost-efficient institutional advancement >